Objective
Vectis Ventures own and run two popular visitor attractions on the Isle of Wight – Robin Hill and Blackgang Chine. Maintaining a leading position for their parks is a constant objective for their marketing team, and crucial to this objective is keeping their brands in the public eye.
Campaign
Vectis book substantial airtime campaigns with Madfrog each year to promote events at each park throughout the seasons on our Wightlink ferry screen network. They work with video producers on the IoW and throughout the year send us highly engaging videos that we uploaded to our screens. Our ability to quickly display these promotions on the Wightlink Digital Out Of Home (DOOH) network plays a key role in engaging a huge audiences travelling across the Solent, and compliments Vectis Ventures wider marketing strategy.
Results
As a regular advertiser with Madfrog, Vectis Ventures have full confidence in the engagement we provide through our screen network. We have built a strong relationship with their marketing team and their testimony below underlines their faith in the effectiveness of our DOOH service.
