Objective

To inspire people to play The Lost Crypt game and, in so doing, support the important work of Aspire Ryde to directly help others escape some of life’s very serious problems. Aspire Ryde is an award winning community centre and a not for profit registered charity.

The Campaign

Aspire Ryde commissioned a video for the campaign which we displayed across our network. The game involved uncovering the unanswered truth of the missing great Naval Surgeon, Dr James Lind, and breaking free from The Lost Crypt. Money raised from each booking would go straight back into areas of vital need in the local community.

Results

Advertising on our screens was the only paid for advertising Aspire Ryde did in 2021, and as the campaign was such a success, they booked a second campaign with us for 2022.