Objective
Paul and Louise Buckner contacted Madfrog to promote their Island Riding Centre holiday as a destination for the 2022 season to visitors travelling on Wightlink ferries during 2021.
The Campaign
They signed up for a three month campaign on all three Wightlink ferry routes. The campaign would embed the IRC brand in the minds of passengers so they could easily recall the brand and be encouraged to find out more from the IRC website. Madfrog produced a 20” advert from video footage we had already shot for a previous IRC promo, supplemented with stills provided by Paul. It featured their high quality holiday cottages and apartments, glamping safari tents, playground, bar, and restaurant as a unique holiday destination package. The 20″ advert would be displayed multiple times each crossing on 100+ screens.
Results
Over 1.5 million passengers were given ample opportunities to see the advert and remember the IRC holiday brand.
