Video Production
Plan
Know what you want to say and who you want to say it to.
Produce
Share your plan with your producer and let them create a solution.
Screen
Go on air with one of Madfrog’s tailored airtime packages.
Producing your Advert
Your producer will need a written brief outlining what you want to say and who you want to say it to – your target audience. They can then work within your budget to develop ideas to convey your message in a creative and compelling form. This may involve research, recce’s, meetings and script proposals for you to assess and sign-off. Once signed-off, a shooting schedule must be agreed so filming can take place. Post-production (editing) follows and you will have opportunities to view and request changes to your advert before it is sent to Madfrog. Videos must comply to Madfrog’s technical spec, which can be downloaded below.
Keep it Short and Simple
- Minimal Text
- Strong Moving Visuals
- Prominent Branding
- Clear Call to Action
A well produced video should grab the attention and drive an audience to want to find out more. Let strong visuals do their work without being cluttered with too much text. Keep your brand logo on screen for as long as possible so viewers remember who you are and can find out more with a Google search. End with a strong ‘call to action’.
How Much Text?
Our screens are silent (no audio) so video, stills and text are your tools. Text should be used sparingly and designed to be easily read. For example, in a 30 second ad you might typically have around 80 words split into eight separate captions. The font size of the main text should be no smaller than 36 pixels, ideally larger. Avoid small text, weak colours and fancy fonts. Text movement can lead the eye to read your message, but don’t over do it, avoid crawling text and be aware of caption safe areas (see our tech spec).
What Else?
- No Strobe/Flashing Effects
- Family Friendly
There are other production considerations to bear in mind which are covered in our technical spec and include such things as avoiding strobe or flashing effects and ensuring all content is suitable for family audiences. Please note, we don’t operate a watershed system!
Madfrog Productions
Madfrog have full in-house video production facilities which are available upon request.
Our Aim
Madfrog strive to ensure your ad is produced to the highest standards, so we will offer feedback to your producer, in the nicest possible way! Our aim always is to ensure your advertising campaigns are successful and reach the maximum audiences possible.