Objective

English Heritage manage two high profile sites on the Isle of Wight and promoting them is an important part of their remit to attract island visitors.

The Campaign

The campaigns for Osborne House and Carisbrooke Castle consist of 30″ video adverts, each one running for six months across all three routes. English Heritage provide Madfrog with the advert creatives and we do the rest. Updated adverts are supplied during the campaign to feature specific events, such as Easter Adventures and Summer Jousting tournaments. The campaign on the ferries is an important part of English Heritage’s overall marketing campaign, which includes roadside billboards, magazines and social media. This multi-channel marketing approach is adopted by more and more organisations and businesses.

Results

Visitor numbers are expected to rise in 2022 as people once more set off to the Isle of Wight, one of the UK’s premier holiday destinations.