Objective
The Isle of Wight Festival is reaching out to music lovers to promote the 16 – 19 June 2022 dates as the iconic highlight of the festival season.
The Campaign
Madfrog work with promoters to advertise the festival across the Madfrog networks. Portsmouth Guildhall, the South of England’s foremost concert venue, is an ideal choice of signage location to reach many potential festival goers. The demographics of the Guildhall audiences perfectly align with the crowds that enjoy live music, camping, and the festival camaraderie in its unique island setting.
Results
Advert impressions achieved across the eight digital signage screens in the Guildhall guarantee exposure to audiences arriving, buying drinks at the bars and waiting for their shows to start in the 2000 seat auditorium.
