Who remembers on a Saturday evening watching someone sat at a conveyor belt full of prizes desperately trying to memorise them before they disappeared? The Generation Game was like the grown up version of the game we used to play at school when you had 30 seconds to remember everything on the tray.
Both games are very visual; it is thought the brain can process pictures 60,000 times faster than it can words and is able to identify images seen for as little as 13 milliseconds. Neither game would have worked as well if the contestant was just given a written list of items.
The written word is incredibly useful, but when it comes to boosting your brand awareness, promoting your products or driving customers to your business, visuals stand head and shoulders above text-based information.
Studies show that 90% of information transmitted to the brain is visual and the average attention span is 8 seconds!
To make the most of your advertising you need to be able to convey as much as possible in a short amount of time. This is where digital signage and visual advertising comes into its own; digital displays capture 400% more views than static displays and increase brand awareness by 47%!
Have you ever been somewhere, a shopping centre or on public transport, and in your peripheral vision seen something moving? It makes you turn and look. That’s exactly what digital signage does; the moving, high quality, colourful videos and images instantly capture your audience’s attention. The advantage of digital signage over internet advertising is it cannot be skipped, blocked or hidden with another window or tab. It is highly visible.
Video is one of the best ways to capture attention. And did you know that 83% of viewers can recall something they have seen on a digital signage display? This is almost double the rate of retention of traditional advertising methods. But, always remember content is king. If your advert is not engaging, clear to understand or too long, it doesn’t matter how many screens it appears on, it will fall short of having the desired effect.
Creating content for digital signage does not have to expensive or complicated. There are lots of different software solutions out there that allow you to create your own if your budget does not stretch to commissioning a creative agency. And don’t forget, Madfrog can help you out with your advert production if required. Speak to us and we will happily advise.
