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New Initiative Goes Live on Instagram to Spread Festive Cheer this December across the Isle of Wight and Portsmouth

Madmas 2020, the new digital event and competition, is now live on Instagram, spreading festive cheer both online and on over 110 digital screens on Wightlink ferries and in Portsmouth Guildhall which will be seen by people in their tens of thousands this Christmas and New Year.

Portsmouth, December 15, 2020 – Madmas 2020 powered by Madfrog, goes live with a new initiative to spread festive cheer across the Isle of Wight and Portsmouth.

This year has been very different, and we are all now more isolated than ever before. Madmas has been setup with the mission to spread festive cheer and bring people together again in a safe digital way.

Madmas is brought to you by Madfrog in collaboration with the University of Portsmouth’s Business Consultancy Project, working closely with a small team of third year students from the Faculty of Business and Law. Looking for new ways to bring people together over the festive season using the Madfrog digital screen network and social media, Madmas was born.

“We’ve been really pleased with how the project has progressed and the enthusiasm and dedication shown by the students. We would recommend the BCP to any local business.”

– Claire Ede, Sales Director at Madfrog

Get involved in Madmas 2020 and help spread festive cheer for all this year by posting your festive photo on Instagram with the hashtag #Madmas2020 to appear online and on the digital screens in as little as 10 minutes.

We would like to see as many faces as possible, but if you are too shy, that is fine too; instead, post a photo of your decorations or festivities.

If you live on the Isle of Wight, in Portsmouth or elsewhere in the UK, get involved and post your festive photo to spread cheer to tens of thousands of people this year.

Local brands, businesses, and organisations on the Isle of Wight and in Portsmouth are encouraged to get involved. Make reference to your brand in your festive photo of yourself or your team to gain some additional exposure over the holiday period.

Enter the Madmas 2020 photo competition in up to three prize categories: family, friends, and pets to win some incredible extra Christmas presents.

  • Tickets for 4 to POLAR at Robin Hill on 22nd or 23rd Dec – Festive photo of you and your family. To enter add the hashtag #Polar to your Instagram post by 20th
  • The Garlic Farm Hamper – Festive photo of you and your friends. To enter add the hashtag #JingleCloves to your Instagram post by 3rd Jan 2021.
  • DJI Gimbal 4 – Festive photo of your pets or you with your pets. To enter add the hashtag #SantaPaws to your Instagram post by 3rd Jan 2021.

Competition terms and conditions apply, see website for details.

You can see the latest photos by following us on Instagram @MadmasLive or by going to our website, and to appear on the screens remember to use the hashtag #Madmas2020.

Dear Press and Media

We invite you to get involved in Madmas 2020 to help us spread as much festive cheer as possible this Christmas and New Year.

1. Snap Photo
2. Tag #Madmas2020
3. Post on Instagram

Press Contact

Claire Ede, Sales Director at Madfrog.

Press Resources

Download Press Kit –
Social Media (@MadmasLive)
Instagram –
Facebook –
Twitter –