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Wightlink Ferries

Reach 4.65 Million People from £171 a day
Digital screen advertising on Wightlink; the biggest ferry company on the south coast connecting the Isle of Wight to mainland UK.

Wightlink

Wightlink are one of the UK’s largest domestic ferry operators, carrying over 4.65 million passengers on more than 45,000 crossings every year. Wightlink operate two car ferry routes, Portsmouth to Fishbourne, Lymington to Yarmouth and a FastCat foot passenger route between Portsmouth Harbour and Ryde Pier Head. All ferries and four Wightlink terminals are fitted with our digital screens, and with journey times of 40 minutes on the car ferries and 22 minutes on the FastCats there is plenty of opportunity for passengers to see your advert.

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8

Ferries
Advertise on eight high footfall ferries across three busy routes.
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4

Terminals
Get maximum coverage by advertising in four Wightlink terminals.
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110+

Digital Screens
Advertise on a range of portrait and landscape digital screens.
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4.65M

Viewers

Over 4.65 million people travelled with Wightlink in 2019.

Digital Screens

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Ferries
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Terminals
Landscape Screens

Advertise on over one hundred digital screens from displaying High Definition video.

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Terminals
65″ Portrait Screens

Four large, imposing portrait screens positioned in high footfall ferry terminal buildings.

Ferry Routes

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3 Car Ferries
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2.3m Passengers
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67 Screens
Portsmouth – Fishbourne

Wightlink’s busiest car ferry route with Victoria of Wight, St Clare and St Faith as regular running vessels. Over 60 screens across this route.

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2 Passenger Ferries
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1.2m Passengers
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22 Screens
Portsmouth – Ryde

Wightlink’s busy FastCat service. Popular with commuters and day trippers travelling without a vehicle. 20 screens in airline style lounges on Wight Ryder 1 and Wight Ryder 2. Plus, 2 landscape screens in Portsmouth Harbour and Ryde Pier terminals.

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2 Car Ferries
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1m Passengers
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22 Screens
Lymington – Yarmouth

Wightlink’s famous ‘scenic’ route with three car ferries; Wight Light, Wight Sky and Wight Sun. There are 21 screens onboard the ferries plus a landscape screen in Lymington Terminal.

Ferry Terminals

High footfall ferry terminal buildings with Madfrog 65″ Freestanding Portrait Digital Screens.

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65" Screen
Portsmouth Harbour
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65" Screen
Gunwarf
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65" Screen
Ryde Pier
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65" Screen
Lymington Pier

Demographic

There were over 2.2 million visitors to the Island in 2019, spending over £275 million! Overnight visitors accounted for £253 million of this spend, with day visitors contributing £22 million.

Over 1.4 million of these visitors were staying overnight; 68% of these were holiday makers and 24% were visiting for business purposes.

Day visitors equated to over 770,000; 45% were visiting for leisure purposes and 25% were business related visitors.

The figures above do not include the daily commuters who live on the Isle of Wight and work on the mainland, travelling daily.

Wightlink in 2019 carried 4.65 million passengers across their 3 busy routes, a number which in a typical year grows steadily as more people venture to and from the Island. The majority of these passengers travel via the two Portsmouth routes (approx 2.4 million on the Portsmouth-Fishbourne route and 1.2 million on the Portsmouth-Ryde roude). Just over 1 million travel on the Lymington-Yarmouth ferry route.

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140K

Residents

Isle of Wight Population

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4.5M

Passengers

People using Wightlink

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1.4M

Overnight Visits

Stay of one night or more

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275M

Visitor Spend

Spend by Non-Residents

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92%

Overnight Spend

Stay of one night or more

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1.49M

Holiday Makers

Away from home on holiday

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0.52M

Business People

Works in business

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176K

Day Visitors

Travel both ways within the same day

Source: Visit Isle of Wight (2019) and Wightlink

Disclaimers

1. Advertising package with a reach of 4.65 million viewers from £17.10 a day when booked for 12-months.

* Number of ferries vary depending on time of year and service schedules.