Wightlink Ferries
Reach 4.65 Million People from £171 a day
Wightlink
Wightlink are one of the UK’s largest domestic ferry operators, carrying over 4.65 million passengers on more than 45,000 crossings every year. Wightlink operate two car ferry routes, Portsmouth to Fishbourne, Lymington to Yarmouth and a FastCat foot passenger route between Portsmouth Harbour and Ryde Pier Head. All ferries and four Wightlink terminals are fitted with our digital screens, and with journey times of 40 minutes on the car ferries and 22 minutes on the FastCats there is plenty of opportunity for passengers to see your advert.
8
Ferries
4
Terminals
110+
Digital Screens
4.65M
Viewers
Over 4.65 million people travelled with Wightlink in 2019.
Digital Screens
Ferries
Terminals
Landscape Screens
Advertise on over one hundred digital screens from displaying High Definition video.
Terminals
65″ Portrait Screens
Four large, imposing portrait screens positioned in high footfall ferry terminal buildings.
Ferry Routes
3 Car Ferries
2.3m Passengers
67 Screens
Portsmouth – Fishbourne
Wightlink’s busiest car ferry route with Victoria of Wight, St Clare and St Faith as regular running vessels. Over 60 screens across this route.
2 Passenger Ferries
1.2m Passengers
22 Screens
Portsmouth – Ryde
Wightlink’s busy FastCat service. Popular with commuters and day trippers travelling without a vehicle. 20 screens in airline style lounges on Wight Ryder 1 and Wight Ryder 2. Plus, 2 landscape screens in Portsmouth Harbour and Ryde Pier terminals.
2 Car Ferries
1m Passengers
22 Screens
Lymington – Yarmouth
Wightlink’s famous ‘scenic’ route with three car ferries; Wight Light, Wight Sky and Wight Sun. There are 21 screens onboard the ferries plus a landscape screen in Lymington Terminal.
Ferry Terminals
High footfall ferry terminal buildings with Madfrog 65″ Freestanding Portrait Digital Screens.
65" Screen
Portsmouth Harbour
65" Screen
Gunwarf
65" Screen
Ryde Pier
65" Screen
Lymington Pier
Demographic
There were over 2.2 million visitors to the Island in 2019, spending over £275 million! Overnight visitors accounted for £253 million of this spend, with day visitors contributing £22 million.
Over 1.4 million of these visitors were staying overnight; 68% of these were holiday makers and 24% were visiting for business purposes.
Day visitors equated to over 770,000; 45% were visiting for leisure purposes and 25% were business related visitors.
The figures above do not include the daily commuters who live on the Isle of Wight and work on the mainland, travelling daily.
Wightlink in 2019 carried 4.65 million passengers across their 3 busy routes, a number which in a typical year grows steadily as more people venture to and from the Island. The majority of these passengers travel via the two Portsmouth routes (approx 2.4 million on the Portsmouth-Fishbourne route and 1.2 million on the Portsmouth-Ryde roude). Just over 1 million travel on the Lymington-Yarmouth ferry route.
140K
Residents
Isle of Wight Population
4.5M
Passengers
People using Wightlink
1.4M
Overnight Visits
Stay of one night or more
275M
Visitor Spend
Spend by Non-Residents
92%
Overnight Spend
Stay of one night or more
1.49M
Holiday Makers
Away from home on holiday
0.52M
Business People
Works in business
176K
Day Visitors
Travel both ways within the same day
Disclaimers
1. Advertising package with a reach of 4.65 million viewers from £17.10 a day when booked for 12-months.
* Number of ferries vary depending on time of year and service schedules.