Reach 4.65 Million People from £171 a day
Wightlink are one of the UK’s largest domestic ferry operators, carrying over 4.65 million passengers on more than 45,000 crossings every year. Wightlink operate two car ferry routes, Portsmouth to Fishbourne, Lymington to Yarmouth and a FastCat foot passenger route between Portsmouth Harbour and Ryde Pier Head. All ferries and four Wightlink terminals are fitted with our digital screens, and with journey times of 40 minutes on the car ferries and 22 minutes on the FastCats there is plenty of opportunity for passengers to see your advert.
Over 4.65 million people travelled with Wightlink in 2019.
Advertise on over one hundred digital screens from displaying High Definition video.
65″ Portrait Screens
Four large, imposing portrait screens positioned in high footfall ferry terminal buildings.
3 Car Ferries
Portsmouth – Fishbourne
Wightlink’s busiest car ferry route with Victoria of Wight, St Clare and St Faith as regular running vessels. Over 60 screens across this route.
2 Passenger Ferries
Portsmouth – Ryde
Wightlink’s busy FastCat service. Popular with commuters and day trippers travelling without a vehicle. 20 screens in airline style lounges on Wight Ryder 1 and Wight Ryder 2. Plus, 2 landscape screens in Portsmouth Harbour and Ryde Pier terminals.
2 Car Ferries
Lymington – Yarmouth
Wightlink’s famous ‘scenic’ route with three car ferries; Wight Light, Wight Sky and Wight Sun. There are 21 screens onboard the ferries plus a landscape screen in Lymington Terminal.
High footfall ferry terminal buildings with Madfrog 65″ Freestanding Portrait Digital Screens.
There were over 2.2 million visitors to the Island in 2019, spending over £275 million! Overnight visitors accounted for £253 million of this spend, with day visitors contributing £22 million.
Over 1.4 million of these visitors were staying overnight; 68% of these were holiday makers and 24% were visiting for business purposes.
Day visitors equated to over 770,000; 45% were visiting for leisure purposes and 25% were business related visitors.
The figures above do not include the daily commuters who live on the Isle of Wight and work on the mainland, travelling daily.
Wightlink in 2019 carried 4.65 million passengers across their 3 busy routes, a number which in a typical year grows steadily as more people venture to and from the Island. The majority of these passengers travel via the two Portsmouth routes (approx 2.4 million on the Portsmouth-Fishbourne route and 1.2 million on the Portsmouth-Ryde roude). Just over 1 million travel on the Lymington-Yarmouth ferry route.
Isle of Wight Population
People using Wightlink
Stay of one night or more
Spend by Non-Residents
Stay of one night or more
Away from home on holiday
Works in business
Travel both ways within the same day
1. Advertising package with a reach of 4.65 million viewers from £17.10 a day when booked for 12-months.
* Number of ferries vary depending on time of year and service schedules.