Reach 4.5 Million People from £81 a day
Digital screen advertising on Wightlink; the biggest ferry company on the south coast connecting the Isle of Wight to mainland UK.
Wightlink are one of the UK’s largest domestic ferry operators, carrying over 4.5 million passengers on more than 45,000 crossings every year. Wightlink operate two car ferry routes, Portsmouth to Fishbourne, Lymington to Yarmouth and a FastCat foot passenger route between Portsmouth Harbour and Ryde Pier Head. All ferries and four Wightlink terminals are fitted with our digital screens, and with journey times of 40 minutes on the car ferries and 22 minutes on the FastCats there is plenty of opportunity for passengers to see your advert.
3 Car Ferries
Portsmouth – Fishbourne
Wightlink’s busiest car ferry route with Victoria of Wight, St Clare and St Faith as regular running vessels. Over 60 screens across this route.
2 Passenger Ferries
Portsmouth – Ryde
Wightlink’s busy FastCat service. Popular with commuters and day trippers travelling without a vehicle. 20 screens in airline style lounges on Wight Ryder 1 and Wight Ryder 2. Plus, 2 landscape screens in Portsmouth Harbour and Ryde Pier terminals.
High footfall ferry terminal buildings with Madfrog 65″ Freestanding Portrait Digital Screens.
There were over 2.2 million visitors to the Island in 2019, spending over £275 million! Overnight visitors accounted for £253 million of this spend, with day visitors contributing £22 million.
Over 1.4 million of these visitors were staying overnight; 68% of these were holiday makers and 24% were visiting for business purposes.
Day visitors equated to over 770,000; 45% were visiting for leisure purposes and 25% were business related visitors.
The figures above do not include the daily commuters who live on the Isle of Wight and work on the mainland, travelling daily.
Wightlink on average carry 4.5 million passengers across their 3 busy routes each year. The majority of these passengers travel via the two Portsmouth routes (approx 2.3 million on the Portsmouth-Fishbourne route and 1.2 million on the Portsmouth-Ryde roude). Just over 1 million travel on the Lymington-Yarmouth ferry route.
Isle of Wight Population
People using Wightlink
Stay of one night or more
Spend by Non-Residents
Stay of one night or more
Away from home on holiday
Works in business
Travel both ways within the same day
1. Advertising packages from as low as around £8 a day when booked for a minimum of 30 days.
* Number of ferries vary depending on time of year and service schedules.