Advertise on Wightlink
Reach 4.5 Million People from £81 a day
Digital screen advertising on Wightlink; the biggest ferry company on the south coast and one of the largest ferry companies in the country, connecting the Isle of Wight to the mainland.
Wightlink
Wightlink are one of the UK’s largest domestic ferry operators, carrying over 4.5 million passengers on more than 45,000 crossings every year. Wightlink operate two car ferry routes, Portsmouth to Fishbourne, Lymington to Yarmouth and a FastCat foot passenger route between Portsmouth Harbour and Ryde Pier Head. All ferries and four Wightlink terminals are fitted with our digital screens, and with journey times of 40 minutes on the car ferries and 22 minutes on the FastCats there is plenty of opportunity for passengers to see your advert.
8
Ferries
4
Terminals
110+
Digital Screens
4.5M
Viewers
Screens Types
Ferries
Terminals
Landscape Screens
Advertise on over 110 digital screens from 24″ displaying High Definition video.
Terminals
65″ Freestanding Portrait Screens
Four large, imposing portrait screens positioned in high footfall ferry terminal buildings.
Ferry Routes
3 Car Ferries
67 Screens
Portsmouth – Fishbourne
Wightlink’s busiest car ferry route with Victoria of Wight, St Clare and St Faith as regular running vessels. Over 60 screens across this route.
2 Passenger Ferries
20 Screens
Portsmouth – Ryde
Wightlink’s busy FastCat service. Popular with commuters and day trippers travelling without a vehicle. 20 screens in airline style lounges on Wight Ryder 1 and Wight Ryder 2. Plus, 2 landscape screens in Portsmouth Harbour and Ryde Pier terminals.
2 Car Ferries
20 Screens
Lymington – Yarmouth
Wightlink’s famous ‘scenic’ route with three car ferries; Wight Light, Wight Sky and Wight Sun. There are 21 screens onboard the ferries plus a landscape screen in Lymington Terminal.
Ferry Terminals
High footfall ferry terminal buildings with Madfrog 65″ Freestanding Portrait Digital Screens.
65" Screen
Portsmouth Harbour
65" Screen
Gunwarf
65" Screen
Ryde Pier
65" Screen
Lymington Pier
Demographics
There were over 2.2 million visitors to the Island in 2019, spending over £275 million! Overnight visitors accounted for £253 million of this spend, with day visitors contributing £22 million.
Over 1.4 million of these visitors were staying overnight; 68% of these were holiday makers and 24% were visiting for business purposes.
Day visitors equated to over 770,000; 45% were visiting for leisure purposes and 25% were business related visitors.
The figures above do not include the daily commuters who live on the Isle of Wight and work on the mainland, travelling daily.
Wightlink on average carry 4.5 million passengers across their 3 busy routes each year. The majority of these passengers travel via the two Portsmouth routes (approx 2.3 million on the Ports-Fishb route and 1.2 million on the Ports-Ryde roude). Just over 1 million travel on the Lym-Yarm ferry route.
140K
Residents
Isle of Wight Population
4.5M
Passengers
People using Wightlink
1.4M
Overnight Visits
Stay of one night or more
275M
Visitor Spend
Spend by Non-Residents
92%
Overnight Spend
Stay of one night or more
1.49M
Holiday Makers
Away from home on holiday
0.52M
Business People
Works in business
176K
Day Visitors
Travel both ways within the same day
Advertising Rates
Digital screen advertising rates for Wightlink ferries and terminal buildings.
1 Ferry Route
Rates From- 1 Ferry Route
- 22 Screens
- 2* Ferries
- 32″ Screens
- 10s Length (15s / 30s Available)
- Unlimited Updates
- Go Live in Minutes
- 24 Hours – 12 Months
3 Ferry Routes
Rates From (Best Value)- 3 Ferry Routes
- 110+ Screens
- 8* Ferries
- 32″ Screens
- 10s Length (15s / 30s Available)
- Unlimited Updates
- Go Live in Minutes
- 24 Hours – 12 Months
2 Ferry Routes
Rates From- 2 Ferry Routes
- 44 Screens
- 4* Ferries
- 32″ Screens
- 10s Length (15s / 30s Available)
- Unlimited Updates
- Go Live in Minutes
- 24 Hours – 12 Months
Save 10% When You Book For 3 Months Or Longer
Ferry Terminals
1 Month- 4 Ferry Terminals
- 4 Screens
- 65″ Screen
- 10s Length
- Unlimited Updates
- Go Live in Minutes
- 1 – 12 Months
Ferry Terminals
12 Months (Best Value)- 4 Ferry Terminals
- 4 Screens
- 65″ Screen
- 10s Length
- Unlimited Updates
- Go Live in Minutes
- 1 – 12 Months
Ferry Terminals
3 Months- 4 Ferry Terminals
- 4 Screens
- 65″ Screen
- 10s Length
- Unlimited Updates
- Go Live in Minutes
- 1 – 12 Months
Save 10% When You Book For 3 Months Or Longer
Book Online
Madfrog Gold
Madfrog Silver
Madfrog Bronze
Wightlink Terminals
Wightlink Ferries
Madfrog Are Your Trusted Experts. Advertise To Reach Millions And Grow Your Business.
Packages Tailored to Your Business
Exclusive Rates for Long Term Advertising
Go Live Within The Next 24 Hours
Disclaimers
1. Advertising packages from as low as around £8 a day when booked for a minimum of 30 days.
* Number of ferries vary depending on time of year and service schedules.